Blog post length

When you’re first tackling the creation of digital content for your im电竞竞猜靠谱么 business, there’s a lot to cover. You have to learn how to write, what to write, who to write for, where to share your writing, how to share your writing, and so on.

It’s easy to become so focused on these important elements that you forget about one that’s a little more subtle: how much to write.

As luck would have it, that’s exactly what we’ll be covering in today’s post. Knowing the right length to use for various types of blog content will help you better fine tune your overall digital content strategies. This knowledge can help you figure out where to tighten things up, where to let the words flow, and where you’re already meeting the mark.

What is the ideal length for a blog post?

It’s common knowledge that people these days have incredibly short attention spans and prefer consuming written content in short, small bits. After all, with so much content available 24/7, how can anybody focus on any one thing? Right? Nope, wrong ! We averaged the numbers on a few studies from popular marketing industry leaders to find the preferred length for blogs intending to generate leads. We looked at studies from HubSpot , Search Engine Journal , and Buffer. The ideal word count to shoot for when crafting a blog post is 2023 … but it comes with a BIG caveat.

The caveat: as long as your blog post is longer than 300 words, what matters most is that it’s well-written, concise, and focused on a clear, singular topic. Less than 300 words and you’ll be flagged on search engines for having thin content. Longer-form content performs better as long as it’s able to stay on topic, which is why content on already popular websites is going to perform better when it’s longer. 

If you have a topic where the existing number one ranked post is only 650 words, that means you don’t necessarily have to write something longer to outperform it. Instead, you just need to make sure to better chase relevance and use targeted keywords and interlinking. The art of the blog post length is all about maintaining length without losing cohesion. 

For instance, this post won’t be over two thousand words, because the advice within doesn’t require that much extrapolation. Get us started on general marketing tips for manufacturers, however, and thousands of words go by in an instant.

Does the ideal length change based on the type of blog?

Yes, but only a little bit. These small changes in successful length tend to coincide with the best ways to write each of the blog post types we’ll list. For example, a listicle tends to run shorter than an in-depth analysis based on the way the information is presented.

What do all blogs need, regardless of length?

Length is only one part of what makes a successful blog successful. Remember that, no matter how short or long your blog posts are, they need the following:

In conclusion: write a good blog post and the length won’t matter. If you want to keep a close eye on trends and analytics, a blog post that averages around 2,000 words is your best bet. For everything else, it’ll be up to you and your expertise of industry trends to develop the best topics.

If you’re interested in learning more about digital marketing for im电竞竞猜靠谱么 businesses, get in touch with the team at im电竞直播 We’re always happy to help you figure out the best next steps for your business and its needs.

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