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The buyer’s journey doesn’t necessarily follow a predictable path. Instead, it’s a circular process marked by dozens of touchpoints that constantly inform and engage your customers and prospects with personalized messages and targeted marketing tactics, including compelling case studies and high-converting landing pages. Practically a mini-textbook, this robust white paper digs into this “flywheel” approach to im电竞竞猜靠谱么 sales and marketing.
High-Performance im电竞竞猜靠谱么 Digital Marketing Programs and Websites: How to Do More with Less
Today’s im电竞竞猜靠谱么 marketing leaders are overstretched and often resource-constrained. Are you dealing with declining budgets, fewer people, competing priorities, not enough time or all of the above? This white paper will show you how to leverage your company website, adopt new strategies and track the right metrics to build websites and digital marketing programs that deliver business results.
Marketing in a Recession: 2020 Pandemic-Era Marketing Resources
Trade shows canceled, sales reps grounded, uncertainty rampant. The year 2020 was a challenge. Our pandemic-era advice is useful whenever it seems that business is changing faster than you can keep up. Find out what near-term, 90-day and long-term initiatives you can launch to push forward with precision and focus.
The 6 Marketing Metrics Your Boss Actually Cares About
According to Hubspot, there are six sales and marketing metrics that senior marketing leaders actually care about, and (not surprisingly) they all have something to do with ROI. Learn more in “Keep It Simple with These Essential im电竞竞猜靠谱么 Marketing Metrics,” which also discusses ways to track acquisition, behavior and outcomes metrics to improve marketing effectiveness.
7-Point Marketing Health Checkup Agenda
Regular marketing health checkups will keep your company focused on the tasks and initiatives that generate the greatest value. In “How to Conduct A Quarterly Review of Your Marketing Health,” find out how to take a step back, look at your marketing holistically, plan for the future and use the Eisenhower Box to prioritize activities.
Persona Interview Questions and Worksheet
This article is a one-stop tool kit for developing your Ideal Customer Profile (ICP) and customer personas: the most influential buyer types within your targeted industries. You’ll reap the business benefits in the form of higher quality leads, greater customer lifetime value, more referrals and improved profit margins.