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From adding Alt text to images, finding the best keywords for your topic, and making sure your site visitors have multiple opportunities to convert into MQL’s, join this discussion on how to strategically use your website content.

It’s not uncommon for companies to underestimate the role of content on a website or struggle with the ability to view the content through different lenses. It’s no longer enough to write down your thoughts and hit publish, as the search engines and buyer behaviors evolve.

Key topics in this webinar include:

• SEO optimization
• Creating MQL opportunities
• Asset organization & preparation for a redesign