We always recommend that your site prioritizes imagery and content that is consistent and unique to your brand —original photography, whether by a professional photographer or your own team, often tells the story in the most impactful way. However, in many cases, custom photography can be expensive or logistically challenging, so when needed, a variety of traditional stock image websites can be utilized. These include Shutterstock, iStock, and Adobe Stock.
Throughout the design and content entry process we can help source images and give recommendations for images that fit with your brand. We typically place watermarked versions of stock imagery in design layouts or the development site before purchasing to make sure that you agree that the images fit your business’s positioning and improve the overall user experience.